No matter what type of campaign you are running, from large budget advertising to viral social marketing, hope is always the answer.
We all hope for something every day. The hope to be happier, thinner, look better, make more money, be healthy, have more friends, find true love, etc., everything comes down to hope.
So now that you know this, how can you make it work for you? Look at your product or service and ask yourself, what is it about this offer that people want?
If you run a tax prep business you are selling the hope of not only receiving a refund, but also the hope that doing taxes this year will be easy.
If you a massage therapist, your customers come to you hoping to feel better or more relaxed.
If you do cooking videos on social media, people will view with the hope to learn how to cook something new or better.
Hope springs eternal, but is also your key to success. Tap into hope and you can sell or market anything.